Marketing should always be a crucial part of your business because it helps you sell your products and services as well as forms a relationship with your clients.
But unless you went to school for marketing and advertising or spent years in the industry, how will you know what the best strategy is to maximize your budget while getting in front of the most potential customers?
This is where our marketing strategy comes into play.
By working hand-in-hand together, we will create a customized plan that is designed to get you in front of your target customers. We can work from the ground up or evaluate your current marketing strategy to make sure you get the most customers out of your marketing budget.
The marketing strategy plan will include:
Marketing Strategy Planning
The purpose of marketing is to get your business in front of people that need your services and might not know you exist. Lets figure out what approaches will work best for your business; is it direct mail, targeted Facebook ads, landing pages, an email newsletter or something more?
Re-Discover Your Company Brand
Your brand is who you are and how your customers see you. If your brand doesn't match your audience, goals or industry, you may be hurting yourself. Together we can look at every aspect of your brand and come up with something you'll be proud to have represent you.
Identify Your Target Audience
Who are the people that you want to attract? Its easy to just say "Everyone!" but if you simply focus on the masses, you won't be able to connect with anyone at all. Lets dissect your business and find out who you should target primarily and talk about the best way to reach them.
Establishing You as the Authority
When people are looking for a new business or product, they want the best. By setting your company up as the leaders in the industry or area, you'll attract more clients who want to spend more money to get exactly what they are looking for.
Evaluation of Web Presence
Everyone is on the internet. If you're website, reviews and social media don't showcase your business in the best light, customers are going to go elsewhere. There are a lot of options to boost your business, so lets go through them and find what works for you.
Customer Retention Strategy
Your best customers are the ones you already have. Staying in touch with them is key to ensuring repeat business. Without giving customers a constant reminder that you're around, they will forget and likely take their business elsewhere.